Creating blog posts is just the beginning. If you want your content to be read by as many people as possible, especially through Google search, you need to understand the basics of SEO for blogger (search engine optimization). Only then can you be successful on your Blogger.
This guide is specifically designed for beginners to use Blogger (Blogspot). No coding or technical knowledge is required – just follow these easy steps.
What is SEO?
SEO is the process of optimizing your blog so that it appears higher in search engine results when people search for the topics you write about.
For example, if your blog post is about “how to save money every month” and someone searches for that phrase on Google, good SEO can help your blog appear in the top results — and get you free traffic.
Why is SEO important for Blogger users?
- Get free traffic from Google
- Makes your blog look more trustworthy
- More people can find and read your blog
- Better chance to earn money from AdSense
- Helps your blog grow steadily over time
Basic SEO Tips for Blogger – Step-by-Step
1. Blog Language Better – Hindi or English?
✓ Choose the language you’re most comfortable writing in.
✓ If your audience is Indian and prefers Hindi, go with Hindi.
✓ If you want global readers, choose English. (Best for future and grow worldwide)
2. Basic Settings to Enable
Turn on these options in your Blogger settings:
✓ Meta Tags: Add a short description about your blog (helps search engines understand your blog).
✓ Custom Robots.txt & Header Tags: Allows you to control how Google indexes your blog.
✓ Custom Redirects: Helps fix broken links or redirect old URLs to new ones.
👉🏼 You’ll find these in “Search Preferences” or “Crawlers and Indexing” in Blogger settings.
3. Connect Tools – Sitemaps, Search Console & Analytics
✓ Sitemap: Submit your blog sitemap to Google so it can find all your pages.
✓ Google Search Console: Helps track your blog’s visibility and fix issues.
✓ Google Analytics: Lets you see how many people visit your blog and what they do.
4. Make Your Blog Mobile Friendly
✓ Choose a mobile-responsive template so your blog looks good on phones.
✓ Google ranks mobile-friendly blogs higher in search results.
Basic SEO Tips for Blogger Post – Step-by-Step
1. Use the right keywords
Keywords are words or phrases that people search for.
👉 Example: If you’re writing a post on “How to Earn Money from AI: Know 10 Easy Ways”
✅ A good keyword might be: Earn Money from AI
🔧 How to find keywords:
• Enter your topic in Google search and see the suggestions.
• Search on Quora or Reddit to see what questions people ask.
• Use a free tool like Chatgpt or AnswerThePublic and search today’s best or more used keywords.
2. Optimize your keyword in the blog
✓ Use in Post Titel – for better SEO impact.
Note – Try to use front side
✓ Use in Introduction Paragraph – to help Google understand your topic early.
Note – Use 1-2 keyboards (best is 1)
✓ Use in Headings – to strengthen keyword relevance.
Note – Use keyboard In 3 or 4 headings don’t use more (best is 4 for blogger)
✓ Use in other all Paragraphs – to maintain consistency and keyword density.
Note:- Don’t repeat it too often – just write naturally. Google prefers useful content over keyword stuffing.
3. Use headings (H2, H3) to organize your content
Divide your blog into clear sections for better understanding, readiness and traffic
✓ H2: for main headings
✓ H3: for subheadings
👉 This helps readers and also tells Google what your content is about.
Note – In 1st Paragraph means introduction paragraph don’t put any heading or subheading above just write in paragraph. Or 1st should be write introduction paragraph after that give any headings.
➡️ In Blogger’s editor, click the drop-down where it says “General”, and choose a heading or subheading.
4. Image Customisation
1. Images clearance and size
✓ Free stock images (from Unsplash, Pexels)
✓ Image best pixel is 1200×675 / size 16:9
✓ Use minimum to minimum (kb) images (best and should be below 100 kb)
2. Add images with “Alt Text”
✓ Every image you upload should have alt text (alternative text).
✓ Always remember alternative text place – use your keyword not other word
✓ This tells Google what the image is about, which helps with image SEO.
5. Use custom permalinks
Before publishing a post, click Permalinks (on the right in Blogger) and select Custom Permalink.
👉🏼 Use: your keywords in the link
✅ Good: yourblog.com + post title + html
• Use – yourblog.com/how-to-earn-money-from-ai-know-10-easy-ways.html
🚫 Avoid: yourblog.com + post date + html
• Don’t use like – yourblog.com/2025/06/post1234.html
6. Internal and External Links
1. Internal links: Use the link of your blog website. It means use the link of any post you have posted before.
2. External links: Use the Link of other websites. That means use helpful links like if you are posting about education then use their actual site link so they can go there directly. Or use any watsapp or telegram links (best)
✅ This improves SEO and provides more value to your readers.
Basic SEO Tips for Blogger Post Customization – Step-by-Step
1. Write Quality & Original Content
✅ Don’t copy content from others.
✅ Write useful, original posts that solve readers’ problems.
✅ Benifits:
✓ Your blog will rank higher on Google because unique content is favored.
✓ Avoids copyright issues meanwhile not come again and again copyright
✓ Adsense approval get instant or fast
2. Check Duplicate Content
✓ Content Removal: Blogger may remove infringing content or suspend your blog.
✓ Legal Action: The original content owner can file a lawsuit against you, leading to potential fines.
✓ Reputation Damage: Infringement can harm your credibility and trustworthiness among readers.
➡️ Duplichecker – Free and user-friendly plagiarism checker
➡️ Grammarly – Has a plagiarism detection feature alongside grammar checks.
3. Use Labels Wisely
Labels (or categories) help organize your blog. Use keywords in labels, but don’t overdo it.
✔ Example labels:
- Education – put educational posts
- Digital Generation – put AI’s and Digital Work posts
- Earn Money – Put Money Earn type post
- Social Media – put social media post
- News – put news post
➡️ Note :- don’t overdo it. Write 5 to 6 lebels is best. If you are best blogger and handling good than you can use maximum 8 but not more.
4. Write long, in-depth posts
Long posts give detailed value and perform better in search results.
✓ Longer content usually ranks better
✓ It provides in-depth information
✓ Answer multiple related questions
✓ Keeps readers engaged for a long time
✅ Aim for 800-1500 words for most topics. If post is in English – write more than 800 words. If post is in Hindi – write more than 1500 words. Remember in both case don’t use below words.
5. Update regular and old posts
Google loves fresh content, so updating old blog posts can boost your SEO and rankings. It shows your content is current, relevant, and valuable to readers.
1. Update Regular New Posts
✓ It keeps your blog active and fresh for both readers and search engines.
✓ New content attracts more visitors and increases traffic.
✓ Regular updates help improve your site’s ranking on Google.
✓ It builds trust with your audience, showing you are consistent and reliable.
2. Update old posts
✓ Fix broken links of post
✓ Add new information in post
✓ Improve SEO
✓ Even small updates can improve rankings over time.
✓ Refreshing posts boosts user trust and credibility
6. Improve page speed
Slow websites hurt SEO. Make sure your blog loads quickly by:
✓ Avoiding lots of widgets and popups
✓ Choosing a fast, responsive theme
✓ Using a caching plugin to speed up page loading for repeat visitors.
Remember
Don’t be too overwhelmed. You don’t need to learn everything in one day. Start with the basics and learn everyday.
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